We partner with businesses, policymakers, and stakeholders to provide clear, actionable insights that promote sustainable growth, innovation, and investment both locally and internationally.
We’re not just analysts; we are your strategic partners in navigating the vibrant retail landscapes of this dynamic region, offering expert guidance and tailored solutions to help you thrive.
At AgNexus, we blend local wisdom with global insights to deliver unparalleled market understanding, empowering your business to thrive. Join us, and transform insights into action!
We are at the forefront of agricultural market research in Sub Sahara Africa
With more than 50 years experience in the region, our deep understanding of its people, as well as of teams and processes allow us to deliver unique and eye-opening market insights.
AgriTrack™
Developed by AgNexus, stands at the forefront of agricultural market research in Sub Sahara Africa, offering unparalleled insights into farmer spending behaviors.
As a countrywide initiative, this project methodically collects data from participating agrovet dealers on a monthly basis. This data not only provides a snapshot of immediate market trends but also paints a comprehensive picture of the agricultural landscape across various product sectors and categories.
AgriTrack™ is a retail panel that tracks and analyses agriculture input investments of farmers through their purchase at Agrodealer outlets
AgriTrack™ helps everyone along the supply chain, from manufacturers to vendors, to make better decisions relating to marketing, pricing, packaging, and supply of agrovet products. It also helps them understand better the seasonal and regional variations in farmer’s demand for agrovet products.
First, AgNexus conducts a census study to understand the retail market. We have information on all the agrovet shops in each country, what they stock and exact locations.
AgNexus then enters a confidential partnership with these Agrodealer shops. On a monthly basis, we will visit these shops and collect sales information from their records which will be anonymized. The data is then analysed and compiled into a report. Our reports offer a complete and unique understanding of their markets we cover.
We only collect information about the products farmers have purchased in a particular month, including the number of units sold and the average selling price. The products AgriTrack™ monitors include seeds; fertilizer; crop protection products such as pesticides and herbicides; animal health products such as veterinary medicines and animal nutrition products. We collect this information based on the SKU stock keeping unit to give detailed reports and provide actionable insights.
All information submitted to AgNexus is treated with the utmost confidentiality and is fully anonymized. As a reputable research company, we are bound by the law, industry standards, and our own values to ensure that no information is shared with third parties. We are an independent company and the research that we conduct is not affiliated to any private company, county or central government or any government agency. Our results are only available in an aggregated format and we never show in any format the names of participating retailers.
On a quarterly basis, AgNexus shares AgriTrack™ reports with partnering retailers and vendors which helps them understand the market in their specific region, identify new opportunities and grow their businesses. We are also in the process of digitizing our partnering retailers to help them keep their records, manage their inventory and provide a platform to access stock financing.
No. AgNexus is an independent research company and AgriTrack™ research collects all unbiased information on farmers’ purchases.
- Crop Protection
Safeguarding crops with cutting-edge research and innovative pest and disease management strategies.
- Seeds
Optimizing seed quality and performance with groundbreaking research and advanced agricultural techniques.
- Fertilizer
Enhancing soil fertility and crop productivity through research-backed fertilizer solutions and sustainable practices.
- Animal Health
Promoting livestock well-being with advanced research and comprehensive health management solutions.
- Animal Nutrition
Optimizing livestock diets with cutting-edge research and innovative nutritional solutions.
- Vector Control
Comprehensive coverage of both commercial and biological vector control products in the markets we serve.